The Greek philosopher Heraclitus (500 BC) was one of the first to use and define the term “Logos”. It was defined as , “the rational structure of the cosmos that orders and controls the universe.” While this definition can be interpreted in different ways, it’s generally accepted that he was talking about the universal force that everything else is created from and related to. Out of Logos come all of the layers of energy and forces that occur and exist. ((A)ether, consciousness, electricity, magnetism, gravity, etc.). Another interpretation of the meaning is, “the Word of God, or principle of divine reason and creative order.”
The current meaning of “logos” is quite different from the ancient philosopher’s definition. A logo (singular) is defined as, “Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization”.
Knowing that advertising and marketing use manipulative means to convince consumers that they need certain products, it’s feasible to suggest that these companies use their logos as symbolic tools to create trends and false demand for their products. Their definition of the term logo(s) is actually a combination of the two meanings.
It is no coincidence that these logos or symbols are subconsciously implanted in our minds not only as representations of organizations, but as an intended understanding that they represent positive energy, creativeness, attraction and unity. These symbols along with the language used within the images or through marketing combine to form a mind manipulation process that exists to feed the consumers products that are both inferior and unnecessary.